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Red Tractor’s plans to strengthen brand

Red Tractor recently published their plans to increase the ‘strength and breadth’ of their brand. Their ideas include a stronger inspection regime, a reduced audit burden and a £1.5m advertising campaign to help increase consumer understanding on what Red Tractor stands for.

February 2017 Journal

Welcome to our first blog post for CXCS. We want to tell you a little bit about what we’ve been up to since Christmas as things have been very busy indeed.

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